Wednesday, November 9, 2011

India can be No. 1 market in coming years : Facebook

09 Nov 2011 11:00,
New Delhi, Nov 8: Popular social networking site Facebook expects India to become its No 1 market in terms of number ofusers, leaving the US and Indonesia. Facebook claims to have over 800 million active users globally. ''We are confident that in the coming years, India will be our leading market.
Currently, it is at No 3 in terms of number of users. Last announced number was 30 million for India and45 million for Indonesia. I'm sure India will be No 1 in the coming years,'' Facebook Vice President (Mobile and Corporate Development) Vaughan Smith said here. Companies across sectors like FMCG, retail and hospitality are using Facebook to reach customers, promote products and gauge marketperception through the social media platform. Smithadded that more than half of these users in India are believed to beaccessing thewebsite from their mobile devices.
According to the company website, more than 350 million active users currently access Facebook through their mobile devices and more than 475 mobile operators globally work to deploy and promote Facebook mobile products. Facebook on Tuesday announced a globaltie-up with mobile phone chip maker Mediatek, through which the application would be embedded on low cost handsets, enabling users toaccess the website througha single icon.
''As people become mobile and are on the go, they want to communicate with their friends, share informationand that we think will drive theneed fordevices. We want to createa fast and engaging experience for users even on devices costing below say USD 50 (Rs 2,500), the idea is to have more users on board,'' Smith said.

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